Saturday, 27 July 2013

ASOS AW13 WOMENSWEAR PREVIEW



I was SO excited to be invited up to ASOS HQ for an exclusive peek at their upcoming womenswear collection. ASOS is my all time favourite online shop (or place to shop in general), so it was such an honour! We were treated to champagne reception and lots of nibbles (bread, butter & cured meats was my lunch of choice - so simple but so delicious). I went with my blogger babe Becca, and we got chatting to lots of the lovely ASOS girls (designers, PR, marketing, etc) who talked us through the showroom. The AW13 collection is right up my street. What I love about ASOS is how they cater to absolutely everyone - the plain jane, the quirky "out there" fashionista, the teen, the mum, the tall, the short, the skinny, the curvy, everyone. I've loved ASOS since their "As Seen On Screen" days, where dresses would be named "in the style of" or "as seen on" certain wags and pop stars. 

For me the collection was perfect, like a dream wardrobe. I saw so many "blogger trends" - you know the ones which circulate on Tumblr for about a year, and eventually pop up in the shops. For instance the customised cat tapestry sleeveless denim jacket - so Tumblr. Speaking to one of the designers was so interesting and such a pleasure. Everything is so on point with current and upcoming trends, it's gotten me so excited for Autumn (my favourite season). What stood out for me most was the ASOS AFRICA collection - which has always been one of my faves on the website, I adore the quirky authentic prints.

We were absolutely spoiled with a very generous discount code - so I cannot WAIT to start spending! Thank you ASOS for a lovely evening!

XX

P.S. If you like my blog, please remember to vote for me as "best established fashion blog" in the Cosmo Blog Awards 2013 - I'll be forever grateful! :) 
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38 comments

HayleyMG said...

OMG it looks amazing :O im a little nervouse for my bank account... :S

Hayley xx
www.addictionstoshopping.blogspot.com

laurarogan said...

I love that tartan is back!

http://www.lost-in-wonderland.co.uk

Inga said...

amazing stuff can't wait!! love that elephant printed shirt B) and those jewels..

Rachael Linton said...

Everything looks amazing, I'm in love with the elephant shirt!

Rachael | beautypea

Lou Lou said...

Oooh lucky you - what a fab press launch to be invited to! Loving the tartan dress and checked coat.

LovefromLouLou.com

Lucy Cole said...

I'm loving all these prints! Ahh I'm excited!!XX

Lucy Cole | A UK Fashion, Style and Beauty Blog

fashionprint101 said...

Loving all the stuffxxxxx
http://fashionprint101.blogspot.co.uk/

Melissa said...

I'm in love with that elephant print top!

lavie-amonavis.blogspot.com

Megan Lillie said...

That tartan dress in the last photo is amazing!

Megan xxx
Thumbelina Lillie | UK Fashion Blog

Ellen Atlanta said...

I love the penultimate picture of the embroidered skirt! So pretty! <3

Ellen xx

Hayley Jackson said...

Looks great - those bags are perfect! Can't wait for it all to come out! x

| Taxi for Jackson |

Gavina said...

I love ASOS and looking at these photos I cannot wait for their AW collection to arrive.

Style Blog // Photography Blog // Photography Facebook

Caroline Jeffery said...

I love the yellow cardie :)

http://carolinelovescoffee.blogspot.co.uk/

beewaits said...

OH MY GOD YUM. Those bags are just making my heart pit a patter in a big way! xx

Charlotte Lewis said...

Excited about holographic pieces, statement necklaces and tartan for AW!

Charlie xx
UK fashion & style blog | lurchhoundloves.com

GrandyXO said...

Omgg everything looks absoolutely amazing that necklace is bloody awesome i actually need it in my life! All the prints are just beautiful it must have been so amazing gawwjus post darl xo

Ohsofashionxo.blogspot.com

Lara said...

livingaslara.blogspot.com

Pani TruSkaWka said...

Zaczepiste ciuchy! <3

MÓJ BLOG --> KLIK

Julia said...

OMG I just died! I want everything in each of these photographs... and I haven't even seen the full collection yet! Ah! Thanks for sharing Luce!

Shradha G Loves said...

Oh wow it all looks so amazing!!
Can't wait to shop this all
http://shradhaloves.blogspot.co.uk/
s xx

Amber Dennett said...

It looks lush! I LOVE the tarten dip dyed dress.

www.feelingvague.blogspot.com

Style and Paper said...

The tartan ombre dress i to die for, amazing!

Style and Paper

Isotta www.dotyouri.it said...

Wow,the tartan dress is amazing!Asos is always so cool!!

Isotta
WWW.DOTYOURI.IT

Lauren said...

Love the tartan coat. Asos get better and better x

Hen said...

The collection looks amazing! I love your blog so much, voted for you as cosmo's best established fashion blog!
Teenage Daydreams X

Huda said...

Awesome blog like seriously and I just followedd you x
Would you mind to check out or maybe even follow my mine and my 13 year old TWIN sisters NEW blog please.
x0xox0xox0xox0xox0xox0xox0xo

www.fashionsmama.blogspot.co.uk

Talia Florence said...

I love the blue/green bag! the size is a bit too small for my liking, as I carry way too much around with me, but the iridescence is just absolutely divine! it would look great with a white dress in the summer I think, or with a silver leather jacket under disco lighting! xxxx

Hola Bambi said...

That elephant shirt is the nuts , love it xx

casper+pearl said...

in love with this post, and your whole entire blog in general.

lots of love from the casper&pearl girls – a little Aussie fashion brand
casper&pearl blog
xx

Tianna Henry said...

Loving every piece displayed in your pictures. So gorgeous. I might just break my bank buying some pieces later on. Stay fab

xoxo,
http://www.fashionpanoramic.blogspot.com

Brittany Williams said...

Hello, I love your blog!! i voted you for best established fashion blog!(Cosmopolitan blog awards!)

Hugs, Brittany, xx

http://polkaanddots.blogspot.co.uk/

Victoria Sanusi said...

omg omg that blue bag *_*!!
i voted for you for established fashion blog! best of luck
thanks for following my blog >.< XO

Victoria Sanusi - Just Writing

Sistergirl said...

OMG,great look.

GemmaDaleScarlet said...

Looks like a great collection! I can NOT wait for Autumn this year!

Pixi Rella said...

I CANNOT WAIT FOR THE COLD WEATHER! WAHHH!
Rain and what not can stay away but I am far too keen to wear mittens, hats, boots and coats!

love | pixirella.blogspot.co.uk xxx

annie said...

OMG I need that yellow cardigan and scarf! Definitely makes travelling around all bundled up seem more dreamy than dreary!

http://allthatglitterslifestyle.blogspot.co.uk/

Sean Chaw said...

Hey nice outfit and i have been shopping at asos.com for long time now. I like the green one...

Sarah | asos voucher codes singapore

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