I was SO excited to be invited up to ASOS HQ for an exclusive peek at their upcoming womenswear collection. ASOS is my all time favourite online shop (or place to shop in general), so it was such an honour! We were treated to champagne reception and lots of nibbles (bread, butter & cured meats was my lunch of choice - so simple but so delicious). I went with my blogger babe Becca, and we got chatting to lots of the lovely ASOS girls (designers, PR, marketing, etc) who talked us through the showroom. The AW13 collection is right up my street. What I love about ASOS is how they cater to absolutely everyone - the plain jane, the quirky "out there" fashionista, the teen, the mum, the tall, the short, the skinny, the curvy, everyone. I've loved ASOS since their "As Seen On Screen" days, where dresses would be named "in the style of" or "as seen on" certain wags and pop stars.
For me the collection was perfect, like a dream wardrobe. I saw so many "blogger trends" - you know the ones which circulate on Tumblr for about a year, and eventually pop up in the shops. For instance the customised cat tapestry sleeveless denim jacket - so Tumblr. Speaking to one of the designers was so interesting and such a pleasure. Everything is so on point with current and upcoming trends, it's gotten me so excited for Autumn (my favourite season). What stood out for me most was the ASOS AFRICA collection - which has always been one of my faves on the website, I adore the quirky authentic prints.
We were absolutely spoiled with a very generous discount code - so I cannot WAIT to start spending! Thank you ASOS for a lovely evening!