Tuesday, 30 May 2017


Hello my honeys!

So the last month has not only been full of adventure, but I have also been working hard to finally officially launch my label FLUFFY, which I founded at university 3 years ago. After hand making each piece to order, and realising that this just isn't realistic if I want my brand to grow, i've finally started having my designs manufactured and brought my imagination to life.

The whole experience of designing, seeing samples, making changes so everything's perfect, building a brand and seeing people wearing my designs, is everything I ever dreamed of as a child. Most kids had a dream job very different from the career they end up doing, but I really am living my childhood dream of being a fashion designer!

I wanted to shared with you guys, my blog readers, the new collection (if you aren't up to date with me on Instagram). If it wasn't for my blog, I would have never got to where I am today where i'm in a position to invest into my business and make everything real. So I thank you guys for that :)

The SS17 collection is available to shop online now at www.shopfluffy.com

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